5 · LumiereX USA
Off-market properties are available for sale — they just never appear publicly. In Southern California's luxury segment, some of the most extraordinary homes never will. Also called pocket listings or pre-market properties, off-market homes are sold entirely through private channels — direct advisor-to-advisor networks, private broker previews, and relationships built over years of working at the top of the market. Sellers choose this route for privacy, speed, and a curated buyer pool that matches the caliber of the home. Access requires genuine relationships inside the network — not just a real estate license. LumièreX clients receive direct access to Jada's off-market network as a standard part of representation. They consider properties that competing buyers never know exist. This is especially true above $2M, where the most coveted estates often trade hands before a single listing photo is taken. For sellers, an off-market strategy can deliver the right buyer without the exposure, the open houses, and the negotiating pressure of a public listing. It is not always the right approach — but in the right circumstances, it is the most powerful tool available. Jada advises every seller client on whether an off-market or MLS strategy best serves their specific situation. "If you're only searching what's on Zillow, you're not seeing the whole market. You're seeing the part that's left over after the serious buyers have already moved." ~Jada
It is used constantly and defined almost never. Here is what it actually means — and what you should demand it to include. Direct personal access. You work with the named advisor — not their assistant, not a showing coordinator, not a junior agent. Every call, every showing, every negotiation. At LumièreX, every client works directly with Jada Golovich. That is non-negotiable. Proactive communication. Your advisor updates you before you have to ask. Every development explained in plain language. No chasing. No wondering what happens next. This alone separates the best advisors from the rest of the industry. Complete transaction management. Inspection coordination, appraisal management, title review, closing logistics — every detail handled without you having to chase anyone. A vetted vendor network. Access to lenders, inspectors, contractors, stagers, and attorneys who meet the same standard your advisor does — people Jada has worked with, trusts, and will vouch for personally. Post-close relationship. The transaction ends. The relationship does not. LumièreX clients have access to Jada's market intelligence, network, and advisory long after the deal closes — because real estate decisions don't stop the day you get the keys. "White-glove service isn't a marketing phrase. It's a promise that every detail is handled — and that you'll never have to wonder if someone is on top of it." ~Jada
Three differences — and none of them are cosmetic. Built for how buyers search in 2026. The next generation of luxury clients begins their search in AI — asking ChatGPT, Perplexity, and Google AI Overviews which agent to trust in their market. LumièreX is engineered from the ground up to be found, cited, and recommended in those channels. Most luxury brands were built for a search behavior that is already changing. LumièreX was built for what's already here. Direct founder access at every price point. Most luxury brands are teams. You speak to the principal at the first meeting and an associate at every meeting after. At LumièreX, you work directly with Jada Golovich for every conversation, every showing, and every negotiation — whether your transaction is $750,000 or $7.5 million. Global reach plus personal accountability. LumièreX is backed by Coldwell Banker Global Luxury — a network responsible for $220 million in daily luxury sales and 41,369 transactions above $1 million in 2024 alone. That global intelligence and buyer network is available to every LumièreX client. So is Jada's direct line. The combination of one of the world's most powerful luxury networks and a founder who answers when you call is not something you find everywhere. "We didn't build LumièreX to look different. We built it because the finest real estate in California deserved a brand that could actually deliver something different." ~Jada
Both — but in the right order, and for very different reasons. Get the sequence wrong and you'll be making financial decisions without the information that should be shaping them. Start with your real estate advisor. Before you know how much you can borrow, you need to understand what the market actually looks like — what properties in your target area are realistically priced at, what a competitive offer strategy looks like, and what your full purchasing plan should be. A good advisor shapes your financial approach before you talk to a lender. Not after. Then get pre-approved — before you tour a single home. In Southern California's market, pre-approval is not a formality. It defines your realistic budget, makes your offers dramatically more competitive, and protects you from the emotional and financial cost of falling in love with a home you cannot qualify for. With rates at approximately 6.15% as of early 2026 — their lowest in 18 months — this is a genuinely strong window to act. LumièreX offers complimentary buyer consultations with no obligation and no pressure. Jada will give you a clear picture of the Southern California market, walk you through what your purchasing strategy should look like, and introduce you to trusted lending partners when you're ready. The conversation costs you nothing. The clarity it delivers is worth everything. "The buyers who have the best outcomes are the ones who start the conversation early — before the pressure, before the competition, before they're making decisions with incomplete information." ~Jada
Three things a standard agent rarely delivers: access, precision, and protection. Each one pays for the commission. Together they exceed it. Access means off-market properties, private listings, and advisor-to-advisor networks that never reach Zillow or the MLS. The finest homes in Southern California change hands through relationships, not portals. If your agent is only searching what's publicly available, they're searching an incomplete inventory. Precision means accurate pricing built from real-time hyper-local data — not national averages, not automated algorithms. A seller priced 5% too low on a $1.5M home leaves $75,000 on the table. A buyer who overpays by 4% on a $1.2M home has made a $48,000 mistake in the first five minutes. Precision is not a nicety — it is the entire financial argument for great representation. Protection means a negotiator who knows when to push, when to hold, and how to structure terms that protect your financial outcome when things get complicated — and in California real estate, they always get complicated. In 2024, Coldwell Banker Global Luxury agents closed 41,369 transaction sides of $1M+ homes, averaging $220 million in daily luxury sales. That intelligence flows directly to every LumièreX client. "The question is never whether a great agent is worth the commission. The question is whether you can afford to find out what happens without one." ~Jada